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The following article was first
published in The Westerly-Pawcatuck Press on 8/17/07.
Farmers' market offers more than produce
Market has moved to Westerly from across the river
By Leah Rocketto
Special to the Press
WESTERLY - Drive along Main Street from Friday to Wednesday
during the summer and you’ll see the same old brick buildings
and be met with the same bumper-to-bumper beach traffic.
Drive through downtown on a Thursday afternoon, and you’ll
notice a slight change in scenery.
You’ll notice several stands set up by vendors in a former used
car lot selling a selection of products from kettle corn to
organic produce, to natural herb products. These stands and
vendors are part of the Westerly Farmer’s Market.
This summer marks the market’s debut in Westerly. Originally it
was held in Pawcatuck Park almost directly across the river. It
was relocated due to construction in the park.
Though the market may not have the typical country roadside
location, its Main Street venue has only helped business.
For first-time customer, Tobin Heminway, she was "just driving
by" when she saw the market and decided to "pull in."
"I was going to go to McQuades but it’s summer time and I love
being outside," Heminway said as she shopped for vegetables with
her daughter Arden.
The idea of shopping in the sun is what initially attracts
customers like Heminway. However, it is not what keeps them
coming back.
Most vendors agree that the fresh, organic produce keeps the
regular customers.
"You read ‘mono-something’ (on a store label) and you have to go
look it up," said vendor Mary Soares.
Soares, who sells her homemade Portuguese bread at the market,
also noted "more and more people are looking for fresh, organic
produce" and are "trying to get away from the artificial."
Though the price of the produce at the farmer’s marker may be
higher than the grocery store price, Soares believes "the
quality is better."
The produce, according to vendor Sherrill Janeiro, "changes from
week to week due to availability."
Despite the change, the market still has its top selling items,
consisting of tomatoes, zucchinis, and cucumbers.
However, vendors believe it’s the interaction between them and
the customers that keep customers coming back.
Soares believes the best part about the market is "meeting the
customers."
Soares added that the atmosphere of the farmer’s market is more
"relaxed" compared to supermarkets and the people are "happier."
Any passerby can notice what Soares is talking about. At the
farmers market, no customer is busy with a blackberry and no
vendor is staring at the clock, counting down the minutes for
his or her shift to end. Everyone has a smile on their face and
is part of a conversation.
Soares and Janeiro hope that in addition to selling fresh
produce, the farmer’s market can return the "small town feeling"
to Westerly.
"I think we need to go back to the old fashioned ways," Soares
said, "from the way we cook to our interaction."
On a personal level, Soares hopes the market will allow her to
continue to carry on the tradition of bread making. She has all
ready started to make that dream come true by taking her
grandson, James Shabraekn, to the market with her every week.
Sometimes, Shabraekn even runs the stand when Soares has to make
a delivery.
The family tradition, customer and vendor interaction, and fresh
produce are available to all on Thursdays from noon to 4 p.m.
until October.
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